Wales’ national arts access scheme, Hynt, has been nominated for a prestigious St David’s Day Award, recognising its outstanding contribution to accessibility and inclusivity in the arts. The scheme, an initiative of the Arts Council of Wales managed by Creu Cymru, has transformed access to the arts for over 35,000 people across Wales with disabilities or specific access needs.
Since its inception in 2014, Hynt has revolutionised the cultural landscape, ensuring that theatres and arts venues across Wales are more accessible and welcoming to all. Offering complimentary companion tickets and fostering a more inclusive environment, Hynt has significantly enhanced the quality of life for its cardholders, promoting social engagement and breaking down barriers to participation in the arts.
With 45 member venues across Wales, including recent additions such as Newbridge Memo and Amgueddfa Cymru, Hynt has set the benchmark for accessibility in the arts sector. The initiative has also inspired a new UK-wide national scheme, ‘All In,’ which is being rolled out across the country, further demonstrating Hynt’s far-reaching influence.
Hynt’s impact extends beyond ticketing support. The scheme actively promotes accessibility awareness and staff training in arts venues, ensuring that inclusion remains at the forefront of cultural engagement. Hynt’s annual symposium provides a platform for industry professionals to discuss challenges and best practices in accessibility, reinforcing its commitment to ongoing improvement and education.
The social and economic benefits of Hynt are substantial. Research indicates that the scheme delivers an impressive social return on investment, generating £6.05 for every £1 spent. Additionally, the initiative contributes £3.2 million annually to the Welsh economy through increased visitor spending at arts venues and surrounding businesses.
Testimonials from Hynt cardholders highlight the scheme’s transformative impact. Users report increased confidence, greater independence, and a renewed ability to engage in cultural activities. One cardholder stated: “It makes me equal. I can access tickets the same as everybody else while taking into consideration my limitations. We’re not treated any differently unless we need support, and when we do, it’s there.”
The nomination for a St David’s Day Award is a testament to Hynt’s dedication to fostering an inclusive society where everyone has the opportunity to engage with the arts. As the scheme celebrates its 10th anniversary, this recognition underscores its vital role in shaping a more accessible and diverse cultural landscape in Wales.
Louise Miles-Payne, Director of Creu Cymru, expressed her pride in the nomination, stating " Being recognised for a St David’s Day Award is a tremendous honour for Creu Cymru and our member venues. Hynt is more than just a scheme; it is a movement that champions inclusion, allowing audiences to fully engage with the arts. This nomination underscores the dedication of our venues in creating welcoming spaces for all and highlights the significant impact Hynt has on the lives of so many individuals. We are incredibly proud to see our work acknowledged at this level."