Creu Cymru was established by and for the network of professionally-managed presenting theatres and arts centres across Wales in 2001 as the Touring Agency for Wales with a two-year Lottery grant from the Arts Council of Wales.
For 20 years Creu Cymru supported theatres, the staff within them and wider communities with training, capacity building projects, annual conference, Go & See opportunities and facilitated tours.
With an increasingly challenging fundraising environment and a need to stay relevant for members the organisation took part in the Arts Council of Wales ‘Resilience’ programme to help shape a sustainable future for the organisation.
As a result of the programme and a further review of our programme and management in 2020 we expanded our membership remit to include producing companies, to bring the performing arts sector together to speak with a collective voice, to share resources and expertise and to promote collaborative working.
The creation of this unified sector through an expanded membership ensures cross-sector representation, new collaborations and aligning of interests, and new partnerships.